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Audience Development

Notes from a recent presentation (the link to the presentation is at the foot of the post):
Audience development - pivotal to success
Audience Development is split between retaining satisfied customers and growing the customer base.
customer acquisition
one
manage SEO of all pages taking into consideration current best practice
by order of importance
on page:

<title> tag
Keyword frequency and density
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Google Finance Android App - ’streaming’ ?

Since I launched (still?) the only stock market application to truly stream tick by tick data on to the iPhone and Android I feel that I’m fairly qualified to comment on the continued mis-use of the term ’streaming’ which is used widely by my competitors and most recently by Google Finance who launched their Android [...]

Beyond the Crisis: Debating the role of innovation

Response to the questions posed for debate at tonight’s (2 March 2008) Innovation Forum event ‘Beyond the Crisis: Debating the role of innovation‘ at the Hub Kings Cross (34b York Way, London N1 9AB) - ‘there may never have been a better time, or a greater need, for profound innovation’ and that ‘during and after [...]