Announcing Moneywise Personal Finance Network
Posted on November 11, 2008 by Tim
Filed Under Technology |
Affiliate and advertising networks are nothing new. Site owners ranging from small blogs to huge media based operations have been monetising their traffic via such services for years. Google changed the landscape with Adsense, however for many the returns have been diminishing and the relevance somewhat limited. There are lots of other options to monetising traffic and, within the finance / high-net worth space, we’re now one of them.
The Personal Finance team maintain many advertising relationships for Moneywise and Interactive Investor across the industry, both via agencies and direct with product providers. Running CPC (cost per click) and CPA (cost per acquisition) is a volume game no doubt; but critically it’s also important to maintain the quality of that click.
Transparent reporting for clients/partners is also a key factor in delivering a successful system which is why we built the Personal Finance Network ‘PFN’ from the ground up - focussing on industry leading reporting to include per banner, site and product metrics. Since the network is already serving hundreds of thousands of impressions a day and forecast to grow to millions - reliability and scalability were also key design factors.
So, if you’re a publisher of a financial blog , niche finance site or a large player wanting to monetise your traffic via carefully selected campaigns across savings, loans, credit cards, insurance and others then get in touch.
More at http://www.moneywise.co.uk/affiliate/
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