When 0.0002% might just be enough.
Posted on October 15, 2007 by Tim
Filed Under Technology |
According to the Mobile Data Association some 37 billion SMS messages were sent by UK mobile users in 2006 ; that’s around 126 million every day.  That’s a lot of sore thumbs. Better than aching wrists I guess.
According to my own research (guess), around 0.0002% of those messages contained share prices. That’s 74,000 of the beauties, each one enlightening a savvy investor as to the position of their beloved stock/s. I offer the plural option because further research suggests some extremely wise and informed investors request more than one quote - particularly those who have their phone bill paid by their company and spend a lot of time in ‘meetings’.
Now then, a live quote delivered to your handset in a couple of seconds comes at a premium, much like ringtones and wallpaper only more useful (unless you’re 12 years old).  It also helps to pay for lovely IT trips out, to Maplins, PC World and if we’re really lucky - Tottenham Court Road.
Imagine, 74,000 messages x 50p = £37,000.  That’s a lot of new laptops, which means we code faster and can get you more good stuff. A win win situation 
Simply text quote VOD ; or quote VOD.L to 88668 ; where VOD is the ticker of the share you just can’t afford to be out of touch with.  Add ’nasdaq’ or ‘nyse’ after quote for US stocks , i.e. “quote nasdaq msft” for Microsoft.
Oh, and why not add 88668 to your contacts list under ‘iii’ - you never know when it will be useful again.
Finally, I believe you’ll find she’s smiling not because her boyfriend has just sent the millionth mobile picture of the day; but because Northern Rock has just risen 12%.
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